.... according to Apple Insider.

Here's a trick we see often in this business: work out if your product can in any way be linked to the current marketing success and send out a press release announcing that Product X is a perfect fit with Marketing Success Y. And these days, if you can engineer a link with the iPhone, it's all gravy.

Today though, I got slightly creeped out by one of these stunts. I just got an email from a company offering to download moving 3D images of your foetus – should you be in possession of such a thing – to your iPhone; the email had the subject line "Your unborn baby on your i-Phone [sic]."

And while I can see that this application of some fairly basic technology – it's just adding a movie file to a device designed at least in part for playing movies – is simply another step along the path of carrying photos around in your wallet, you will perhaps forgive me if the phrase "unborn baby" in a press release subject line makes me vaguely uneasy.

If you think I'm just being all male and stupid – and it's quite possible that you'd be entirely right – you can find out more at www.cocoon4d.com.