So, folks, it's official: you can get BBC content on the iTunes Store. But here at MacFormat we confess to being a little underwhelmed. The selection is very limited – Ashes to Ashes, Life on Mars, Little Britain – actually, just a music video of "I'm Gay" – Robin Hood, Spooks, The Catherine Tate Show, The Mighty Boosh, Torchwood and Two Pints of Lager and a Packet of Crisps – and even within those programmes, only a few shows are available.

There are currently no options for rental, either, and while this isn't necessarily surprising given that the iTunes rental model isn't rolled out anywhere outside the US, it was after the unveiling of the rental system that the BBC originally made noises that it would put some of its shows on the Store.

And finally, the content is paid-for. It looks like it's being sold through BBC Worldwide, the Beeb's commercial arm, and though you can't necessarily use the 'we're licence payers and have already paid for this content once' argument – if only because you wouldn't presume to get DVDs of BBC shows for nothing – it does still rankle that us UK, licence-paying residents don't seem to get cut any slack.

That said, it's early days yet...